As Managing Director, Mexico, Julián will address the core challenges concerning our clients – delivering innovative and personalized solutions through advanced analysis and cloud environments – helping identify new growth trajectories with actionable insight.

Before joining Incubeta, Julián spent nearly nine years at Ogilvy, bringing a wealth of experience in Latin America. His roles included COO of Mexico, CEO of Peru, and leading the Coca-Cola account across Central America, the Andean region, and the Caribbean. Additionally, he is a member of the Young Presidents’ Organization (YPO), the world’s largest network for CEOs, managers, and presidents under 45 years old. Julián has also been recognized as one of the top 75 marketing leaders in Mexico and has served as a judge for the Effie Awards, which recognize marketing campaign effectiveness and efficiency on a global scale.

Julián’s long-term goals include consolidating Incubeta Mexico’s leadership, generating internal, and external profitability, and driving transformational and sustainable growth for our clients – ensuring the continuity and consistency of our operations.

“I feel very motivated by the opportunity to join this team,” said Julián. “My goal is to lead with an innovative mindset, promoting assertiveness and agility in our projects, with the vision ofimplementing processes that maximize efficiency and allow us to quickly adapt to change, ensuring that every challenge becomes an opportunity to expand our horizons.”

Alex Langshur, CEO Americas, expressed his enthusiasm for this new stage “”I am confident that Julián’s strategic vision and exceptional leadership will be transformative for Incubeta. His wealth of experience and drive for excellence will propel our company forward in LATAM, no doubt unlocking new opportunities and setting a new standard for success.”