Before joining Incubeta, Alex served as the Global Google Alliance Chief Growth Officer, focusing on services and sales across the Google Marketing Platform (GMP) and Google Cloud Platform (GCP). Prior to that, he co-founded Cardinal Path, a first-class data analytics and digital marketing consultancy that became one of Dentsu’s best-performing acquisitions and the world’s leading reseller of Google Analytics 360.

Under Alex’s leadership, Incubeta US will prioritize data and cloud-driven solutions, recognising the critical role first-party data plays in organizational growth and enabling the insights that create value. He plans to guide clients through the complex and evolving digital marketing environment by focusing on creative solutions that reflect human truths, helping them to uncover the opportunities among the ever-changing forces of privacy, measurement, signal loss, modeling, fragmentation and AI.

We sat down to talk to Alex about his new position, “I am thrilled to be taking on the CEO position for Incubeta US. The company has a widespread reputation for being innovative, agile, and filled with great talent. I believe that, following a nearly two-decade-long relationship with Google combined with my love of operations and management, I can bring valuable insights and delivery processes that will help Incubeta grow and position itself right at the forefront of digital marketing innovation. I also believe in taking a bottom-up approach to building company culture, emphasizing empowerment, gratitude, and the importance of professional and personal growth – creating an environment where the team can bring their full, authentic selves to the work they do for clients.”

Lars Lehne, Global CEO of Incubeta, expresses his enthusiasm about Alex joining the team, stating, “It is a privilege to have Alex joining the Incubeta team. His values, unique approach to management, and extensive industry experience make him the perfect candidate to drive the goals we’ve set in the US. I am incredibly excited to see the future successes coming from Alex and the rest of our exceptionally talented staff in America.”