With over 25 years of industry experience, we sat down with Marie-Anna to see what it was that she liked about Incubeta (aside from our award winning culture) and what her new role will entail.

Why did you decide to join Incubeta?

I keep pinching myself as I cannot quite believe I am working for such a great company. I was first introduced to Incubeta 10 years ago, when it was known as NMPI, with a small office in Clerkenwell. I joined AS Watson (owners of Superdrug, TPS, Savers, Kruidvat, IPXL and Marionnaud) in 2015 and was so pleased to learn that Superdrug and The Perfume Shop were Incubeta clients. After running many tenders with AS Watson, I have always been super impressed by the professionalism and talent the Incubeta team has provided. When this opportunity arose to join the Incubeta Global team…..I was sold! 

What are your key responsibilities, objectives and goals in your new position? 

My key responsibilities in my new position is to help ensure our solutions are adopted across the business globally. The objective is to ensure our solutions are developed and rolled-out across markets to stay ahead of our competitors. 

What is your strategy for achieving these and how will you measure success? 

I’m looking forward to working with all the markets to create solution councils to help drive best practice sharing through collaboration and consultation. The success will be based on having integrated service offerings and consistency across all our markets to help drive the Incubeta aligned propositions to our clients.

What challenges are there currently facing the industry, and how will you help Incubeta to navigate these? 

I think the obvious challenges we face today are the tough economic conditions which are affecting some of our clients’ marketing spends. I believe we can help our clients ride this storm and create opportunities with the great talent we have and services we offer. As we start seeing more of our clients realizing the importance of using their first party data, this will help them unlock customer centric experiences to get better value from their activities and hold onto their customers during these times.

Stay tuned to see what Marie-Anna gets up to…