The Power Behind Incubeta
Operating for over 20 years, we are all too familiar with the core ingredients of our success and growth as a brand – our people. An international team of experts across marketing technology, data, media and creative, our people are the true contributors to our growth, and continue to be the driving force behind Incubeta.
As such, our focus is the consistent enhancement of our people – promoting positivity, inclusivity, and collaboration to empower Incubeta, and upgrade our growth.
We do this in three keys ways:
- Centering our values around human leadership
- Investing in internal mobility and growth
- Encouraging interdisciplinary skill sets
The Human Touch
We enable people to be their best selves – creating an environment rooted in ‘humanness’ in which teams and people can flourish. A big part of this is our commitment to CSR and talent development.
We’ve launched a number of initiatives surrounding Diversity, Equality and Inclusion (DEI), Sustainability, Learning & Development and Charity Partnerships. Including, a global carbon offsetting program, gender pay gap reports, DEI advisory panels, digital academies, flexible working hours, diverse hiring platforms with anonymous applications, pro-bono charity work and additional annual leave given to employees for mental wellbeing days, known as ‘me days’.
We also offer learning that directly helps our talent develop and grow within their role. Such as Incubeta’s Global Learning & Development Programme (Incubeta Ignite), and Incubeta’s Global Mobility Programme. Plus we have more than 500 training sessions available for our staff, with all employees being eligible to take up to four paid days per calendar year for training purposes.
Internal Mobility and Growth
We’re thrilled to have recently welcomed Jacques van Niekerk as Group CEO, Alex Langshur as Americas Regional CEO, and Tim Weller as Non-Exec Chairman. But investing in internal movement is just as important and a priority for Incubeta, which is why we’re pleased to announce our most recent internal movements:
Our EMEA CEO, Sally Laycock will be taking on a new role as Group Chief Operating Officer. She is responsible for aligning operational strategies with the broader business strategy to drive profitable growth, ensuring operational effectiveness across markets, optimizing resource and capacity management, fostering a high-performance workforce culture
Our Chief Growth Officer, Mike Ossendrijver will be taking on a new role as Chief Solutions Officer. He is now responsible for driving Incubeta’s organic growth through the design, delivery, and scaling of profitable, client-centric solutions.
Our Managing Director of Australasia, Sam Shennan will be taking on a new role as Regional CEO of APAC. He will be leading and directing the strategic, operational, and commercial performance of the APAC region.
Our Global Director Growth Strategy & Business Integration, Helge Matthiessen will be taking on a new role as Group Head of Go to Market. He will lead the development and execution of Incubeta’s marketing and sales strategies and is responsible for ensuring that the Incubeta’s marketing and sales efforts are aligned with the overall business goals.
Our EMEA Chief Operations Officer, Sophie Harkness will be taking on a new role as Group Chief Delivery Officer. She will be responsible for integrating delivery operations across the group, optimizing delivery structures, managing resources strategically, and fostering a culture of change, innovation and delivery excellence.
These internal movements are set to reshape the pillar of growth acceleration, and optimize our leadership structure to support our vision for Incubeta’s future.
Culture of Balance
The world is changing, and so is the way we work. Where once the focus was on building robust multidisciplinary teams, we’ve switched our emphasis, encouraging our people to explore diverse learning opportunities, and expand their skill sets to become interdisciplinary.
Interdisciplinary working allows us, echoing Dr Peng Du, to keep up-to-date with key advances throughout the industry, fluctuating the ways we work, and the skills we possess to compliment emerging trends, client challenges and technologies – such as artificial intelligence.
A key way we execute this is through strong collaboration and internal communication – educating, supporting and training our staff to recognize learning opportunities and challenge traditional professional boundaries.
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It’s no secret that the talent landscape is a wild ride right now. But here’s the thing: we’re choosing not just to weather the storm.
By putting people first – embracing their humanity, fostering collaboration across teams, and never losing sight of the real people behind our work – we’re turning challenges into opportunities. And that’s how we’ll keep growing, together.
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