How Do You Measure Marketing Incrementality Without Third-Party Cookies?

Discover a direct answer to one of the hardest questions in modern marketing measurement. Jonathan Greene EVP Americas at Incubeta. walks through Incubeta’s approach to privacy-safe incrementality testing, consent-based CRM data, customer data platforms, media mix modeling, and geofencing, without relying on third-party cookies.

Guests: Jonathan Greene, EVP Americas at Incubeta; and Co-Founder of RocketSource.

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Watch Tim Mitchell, VP Growth North America at Incubeta and Jonathan Greene unpack the fundamentals of AI transformation in the video below, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

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