What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Hear More Thoughts from Jonathan Greene on The Digital Edge Podcast

Condividi questo post

Entra Nel Nostro Mondo

Video correlati

Rimani aggiornato sulle idee, le innovazioni e i trend che plasmano il futuro del marketing. Dalle notizie di settore ai traguardi di Incubeta, scopri come continuiamo a fare ciò che sappiamo fare meglio.

17 Set 26

Freedom Australia’s Full-Funnel Strategy and Dynamic Creative

Freedom Australia partnered with Incubeta to shift from pure lower-funnel tactics to a deliberate full-funnel strategy spanning awareness, consideration, and…

15 Set 26

How Do You Justify AI Investment to a CFO Who Only Cares About Right Now?

As a marketer, you might have often wondered: How do I justify AI investment to a CFO? In this discussion,…

09 Set 26

WATCH: The Digital Edge S2 Ep.13 | The Future of Marketing at Tomorrow’s World AU with Mark Ritson

In this special edition of The Digital Edge podcast, renowned marketing expert Mark Ritson and Incubeta APAC CEO Lani Cummins…

Ottimizzato da Optimole