TeamSystem Group

Enriching GA4 with Business Data

20%

increase in attribution accuracy for SEO & ADV trials

About Case Study

Industry

Technology

Market

Italy

Approach

Adaptive Automation

Capabilities

CHALLENGE OVERCOME

TeamSystem Group were able to ensure consistent data collection across their key websites ahead of the deprecation of Universal Analytics. De-siloing key metrics within their CRM system, making it easier to reconcile them with digital marketing data.

VALUE DELIVERED

TeamSystem seamlessly reconciled business performance to digital data – fast tracking their adoption of GA4 to deliver a 20% increase in SEO and ADV trials attribution precision.

APPROACH TAKEN

Partnering with Incubeta, TeamSystem Group restructured and harmonized their GA4 properties – integrating data within TeamSystem’s internal database to allow for enrichment of the data with valuable business insights.

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