CHALLENGE OVERCOME
TeamSystem Group were able to ensure consistent data collection across their key websites ahead of the deprecation of Universal Analytics. De-siloing key metrics within their CRM system, making it easier to reconcile them with digital marketing data.
VALUE DELIVERED
TeamSystem seamlessly reconciled business performance to digital data – fast tracking their adoption of GA4 to deliver a 20% increase in SEO and ADV trials attribution precision.
APPROACH TAKEN
Partnering with Incubeta, TeamSystem Group restructured and harmonized their GA4 properties – integrating data within TeamSystem’s internal database to allow for enrichment of the data with valuable business insights.
