The strategic partnership will focus on accelerating digital growth and footfall for the luxury retailer among its highest value customers across key markets – the UK, US, Kingdom of Saudi Arabia, United Arab Emirates and three further markets in Asia.
Incubeta, a leader in global digital marketing, helps clients navigate complexity in today’s ever-accelerating pace of change, to deliver results that outperform.
Central to the business will be managing Harrods’ digital presence, primarily across Pay-Per-Click (PPC), Search Engine Optimization (SEO), Paid Social, and Digital PR.
This includes maximizing the return from its digital investment to drive sales across its Knightsbridge store in London, online at Harrods.com, its Harrods App, its Harrods Rewards loyalty programme, and its five UK-based H Beauty Stores.Incubeta will deploy its proprietary Seamless Search platform, an AI-powered solution designed to accelerate growth. By analyzing multiple data signals in real time, Seamless Search will ensure that Harrods’ digital spend is allocated with precision, optimizing each campaign for maximum efficiency and impact.
Incubeta will also work closely with Harrods to leverage partnerships with the world’s top brands.
Sandra Truesdale, Head of Digital Marketing & CRM at Harrods, said: “The growth and evolution of our digital marketing channels are essential for Harrods to meet the needs of luxury shoppers today, while staying ahead of the ever-changing landscape.
“Incubeta understood the strategic imperative to deliver a data- and insight-led approach, that enables us to meet our global business goals for omnichannel growth, in keeping with the service our customers are used to.”
Andrew Turner, MD, Incubeta UK, said: “Harrods is the world’s leading luxury department store and we are delighted to be coming on board to deliver the next phase of digital acceleration for the brand.
“By integrating core elements of marketing into a single, connected strategy, we’ll deliver a smarter and more effective omnichannel experience for Harrods’ global audience.
“Being selected as Harrods’ trusted partner comes off the back of a very competitive pitch process and we can’t wait to get started, working as an extension of their formidable team and wider partners to help them outperform their business goals.
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