As Incubeta continues to scale and reinforce its commitment to Outperform Marketing – a strategy designed to drive immediate business impact while enabling sustainable, long-term growth – Lindsay’s leadership will be pivotal in ensuring that the company’s people strategy aligns seamlessly with these principles. By promoting a high-performance culture that emphasizes innovation, adaptability, and measurable impact, she will empower our global workforce to embody the very strategies we implement for clients.
Lindsay’s career spans global roles across Europe, North America, South Africa, and APAC, where she has successfully led HR teams through periods of growth and transformation. Notably, she took on the role of Wunderman Thompson’s APAC CPO in a bold career move, stepping into an unfamiliar region and overseeing a team of 50 within a diverse organization of 4,000 employees. Her ability to adapt and thrive in new environments will be invaluable as she leads our global people strategy.
“I’m thrilled to be joining this ambitious, bold, and growth-focused company,” said Lindsay. “Incubeta already has great talent, clients, and leadership, and it will advance and grow – I can’t wait to be part of it.”
In her new role, Lindsay will oversee all aspects of Incubeta’s people strategy, from attracting top talent to advancing career growth and ensuring an exceptional employee experience. Her primary objective is to create a culture that not only drives satisfaction and engagement but also empowers employees to deliver outstanding work for clients. Drawing from her global expertise, she strives to cultivate a work environment that embraces Incubeta’s unique talent across the world and promotes innovation across all regions.
Lindsay also recognizes the ever-evolving challenges in the HR industry, particularly the ongoing battle for top talent. She understands that today’s employees seek more than just a paycheck – they crave purpose, growth and an environment where they feel valued and inspired. Employee loyalty is no longer about company tenure but about personal and professional development, wellbeing and a sense of belonging. To address this, she will focus on enhancing the employee journey – ensuring a positive experience from onboarding to development, recognition, and retention.
“We are delighted to welcome Lindsay to the Incubeta team,” said Jacques van Niekerk. Global CEO of Incubeta. “Her extensive global experience and deep understanding of talent strategy make her an incredible asset to our company. We are confident that under her leadership, our people-focused initiatives will continue to evolve, enabling us to attract and retain the best talent in the industry.”
Lindsay’s appointment comes at a pivotal time as we continue our rapid expansion of Outperform Marketing, to drive positive client growth and future demand. Her expertise in tech partnerships and creative teams aligns seamlessly with our vision of delivering innovative marketing solutions, ensuring that we, not only attract top talent but also nurture a workforce that thrives in a performance-driven, future-focused environment.
