Incubeta Launches AI-Powered Seamless Search on Google Cloud Marketplace to Maximize Search Marketing ROI

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Incubeta
Date
29 July 2025
Market
Global
Category
Read time
1 Minute 42 Seconds

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Incubeta is pleased to announce the launch of our innovative Seamless Search solution on Google Cloud Marketplace. This powerful offering leverages Google's Gemini models alongside Incubeta's advanced proprietary machine learning models to harmonize paid and organic search efforts, driving unprecedented incrementality and optimizing search reach at a scale previously unattainable.

“Seamless Search has already delivered significant incremental gains in search ROI for a diverse range of our top-tier clients,” said Jacques van Niekerk, Group CEO of Incubeta. “By making Seamless Search available on Google Cloud Marketplace, we’re extending access to this transformative technology, empowering a much wider audience of marketers to optimize their search returns with remarkable efficiency and scale.”

“Bringing Incubeta’s Seamless Search to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the Seamless Search on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Incubeta can now securely scale and support customers on their digital transformation journeys.”

Consumer behavior is changing and AI is reshaping how users discover, engage with, and evaluate content. It has become an intelligent reasoning layer, and success demands continuous learning, strategic agility, and a focus on genuine user value. Incubeta has built its platform in lockstep with a mature organic offering that focuses on relevance, engagement, authority and experience. Their Seamless Search offering, and acquisition of organic content marketing agency ShoutBravo only bolsters this offering – enabling them to deliver client growth in the AI-powered future of search.

Michael Ossendrijver, Chief Solutions Officer of Incubeta added, “Incubeta is dedicated to guiding our clients through the rapidly evolving search marketing landscape. Leveraging AI allows us to uncover new optimization opportunities, bringing greater synergy that allows our clients to outperform. We are committed to continuous innovation with an ambitious roadmap for Seamless Search, including enhancements for unlocking incrementality using PMAX and AI-enhanced product feeds.” 

Vodafone Italia is one of Incubeta’s clients who’s seen results in just three months from Seamless Search.

Emiliano Bozzi, Head of Digital Marketing for Vodafone Italia, said: “Seamless Search isn’t just about efficiency; it’s about setting a new standard for approaching our search strategy. Incubeta’s solution helped us optimize our paid and organic efforts with unprecedented levels of precision. In just three months we managed to increase total margin from SEO and SEA activities by 9% while reducing CPA by 21%. 

“Seamless Search allowed us to focus our efforts where it was needed most, reducing budget wastage and maximizing paid and organic synergy to generate incremental revenues.”

Seamless Search is now available through private offers on the Google Cloud Marketplace. Existing Google Cloud customers can also request access through their account managers.

In the age of AI, search attribution has never been more crucial. With Incubeta’s Seamless Search you can manage your search marketing holistically. For more information get in touch with our experts and empower your business with a clear path forward: