L’Oréal and Incubeta Partner to Scale Up Data-Driven Solutions in Benelux

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Jessica Jacobs | Managing Director, Incubeta Northern Europe
Date
16 April 2025
Market
Global, NACE
Category
Read time
1 Minute 16 Seconds

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Starting in 2025, L'Oréal and Incubeta are expanding their partnership by naming Incubeta as a strategic data partner for L'Oréal in the Benelux region. This amplified collaboration focuses on integrating and optimizing data flows to enhance data-driven solutions across the region.

By harnessing its advanced data expertise, Incubeta will provide L’Oréal Benelux with actionable insights to inform decision-making across key business functions, fostering sustainable growth and innovation.

“We are thrilled to strengthen our partnership with Incubeta to fuel our mission to create beauty that moves the world and elevates it to the next level. Their expertise in data analytics and innovative approach will provide L’Oréal with valuable insights to make data-driven decisions resonating with our diverse, unique customers ”, says Sarunas Knabikas Data Director for Benelux at L’Oréal.

“At Incubeta, a data-driven approach to innovation is no longer a vision for the future, it has been a core part of our operations for years. Innovation fuels our data, media, and creative solutions, enabling us to elevate our expertise for impactful, large-scale projects. Our objective is to drive our customers to exceed expectations and outperform, by tackling complex business challenges head-on.”, adds Jessica Jacobs, Managing Director at Incubeta Northern Europe.

This partnership builds on the success of the long-standing collaboration between L’Oréal and Incubeta, which has delivered transformative projects. These include a pioneering AI-driven global personalization initiative and a separate effort to enhance the global agency collaboration for L’Oréal, streamlining communication processes and achieving remarkable scalability across 14 markets within just 12 months.

For more information on partnering with Incubeta, and how we help businesses outperform – get in touch, and start your journey to sustainable growth.