Success stories

The Outperform Impact

Adaptive Automation
UK
Hospitality
Imperial London Hotels harnessed the power of Machine Learning to increase budget efficiency and maximize search incrementality – delivering a 73% increase in revenue.
Adaptive Automation
Global
Beauty / Health / Pharma
L’Oréal used personalization to educate their consumers and encourage brand engagement. Delivering a 10x uplift in ROAS
Generative Growth
US
Beauty / Health / Pharma
Smile Generation built a seamless collaboration between media and creative, building a robust pipeline for the future – increasing lead generation by 84%, at a 87% reduction in cost-per-lead.
Adaptive Automation
MENA
Hospitality
Accor’s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets – minimizing wastage and reducing CPA by 53%.
Rapid Results
MENA
Retail / Sports
Asics saw a 478% increase in plays (579K+ in total), alongside 13.8K new followers, 167% rise in engagements and a 352% increase in impressions (805.8K+ in total).
Adaptive Automation
MENA
Food & Drink
By harnessing the power of AI to increase demand, McDonald’s delivered over 14 million impressions, seeing 350K clicks, and a 100% uplift in CTR compared to the social campaign benchmark.
Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial
191%

Increase in Lead Form Conversions

343%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

L’Oreal

Pushing Personalization with Seamless Creative

Global | Rapid Growth | Beauty / Health / Pharma
193%

increase in the number of customers completing the skin diagnostic.

By combining a GEO-location DCO strategy with Seamless Creative (Incubeta’s bespoke ad personalization platform) we provided L’Oréal with the benefits of dynamic creative strategies and smart-localization, ultimately improving their customer journey with a focus on targeted insights and relevant product information.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial
191%

Increase in Lead Form Conversions

191%

Increase in Lead Form Conversions

209%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

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Case Study Archive

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