Challenge Overcome
Nando’s successful launched their new gourmet burger line – proving that they could turn online buzz into real-world results.
Approach Taken
Partnering with Incubeta, Nandos used cultural relevance within their campaign, leveraging trending topics for relatable, shareable content, and injecting humour and creativity to maximize viewer connection.
Value Delivered
Their best-performing digital campaign of the year, Nando’s delivered over 560K total views, with over 320 shares and 136 saves. Their localized reel saw over 299K views with 195 shares and 62 saves.
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