Challenge Overcome
In line with their digital maturity process, Gruppo UNA identified a new way to scale performance across the Italian and international markets, particularly in terms of bookings and ROAS.
Approach Taken
Recognizing the need for a highly tailored messaging strategy, Gruppo UNA partnered with Incubeta to help switch up their user experience, and build narrative consistency across their brand. Activating a seamless Dynamic Creative Optimization (DCO) strategy.
Value Delivered
Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.
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