“Incubeta was an invaluable strategic partner in scaling our Smile Generation national campaign across 1000+ dental offices. Their team seamlessly integrated with ours, providing weekly strategic recommendations, data-driven insights, and exceptional support. By translating our business objectives into effective digital strategies, Incubeta exceeded our expectations, helping us to surpass our lead goals well ahead of schedule. Their deep digital expertise, coupled with their focus on A/B testing and optimization, was instrumental in our campaign success. We look forward to future collaborations with the Incubeta team!”
Smile Generation
Challenge Overcome
Smile Generation were able transition their advertising strategy to a national scale, while maintaining local excellency. Minimizing the risk of cannibalization and maximizing overall effectiveness.
Approach Taken
Smile Generation turned to their trusted partner, Incubeta, to act as an extension of their team, and build a broad national targeting campaign with localized relevance. A multi-faceted approach that incorporated creative excellence, AI and internal upskilling to deliver business growth.
Value Delivered
Smile Generation built a seamless collaboration between media and creative, building a robust pipeline for the future – increasing lead generation by 84%, at a 87% reduction in cost-per-lead.
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