Challenge Overcome
Saudia Airlines were able to expand into markets such as North America and Europe – building presence and driving demand which resulted in additional revenue for the airline.
Approach Taken
Saudia Airlines launched a expansion strategy, maximizing efficiency with existing flights, and brand building and performance marketing activity. This data-driven approach combined efficient expansion with sophisticated marketing technology to effectively reach and convert high-value customers.
Value Delivered
By recognizing areas of untapped potential, and expanding into regions where brand recognition was limited, Saudi Airlines saw a 156% increase in revenue across 29 new markets in 8 months – driving a 80.42% increase in purchases.
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