Challenge Overcome
M&S were able to explore new channels of revenue – identifying core markets where they could invest and see profitable returns.
Approach Taken
Recognizing that their original approach was inhibiting performance, M&S partnered with Incubeta to switch up their funnel activity and explore new markets. Through this partnership M&S were able to build a tiered scoring system based on key behavioural characteristics and maximum potential of individual countries.
Value Delivered
M&S developed a range of separate strategies and approaches geared for success – delivering a 477% increase in ROAS, with maximized performance across 34 target markets.
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