Overview
Challenge Overcome
Sanlam gained visibility over their conversion measurement – leveraging the full funnel to drive first-party data acquisitions and leads.
Approach Taken
Sanlam worked with Incubeta to identify solutions that weren’t reliant on third-party cookies, and would ensure seamless data collection – leveraging machine learning and first-party data across core Google channels.
Value Delivered
Realizing that evolving privacy regulations and browser restrictions were impacting their measurement accuracy Sanlam implemented a solution that allowed them to refine conversion measurement while respecting user consent preferences. Overall this delivered a 191% increase in Total Lead Form Conversions and a 343% boost in PMax Campaign Conversions.