Challenge Overcome
Accor were able to scale creatives across 35 brands in 100 countries for 5,100 hotels, with accurate audience targeting and a large assortment of creative variations.
Approach Taken
Partnering with Incubeta, Accor built an integrated dynamic creative strategy to enable the activation of variables across multiple regions, integrating hotel room rates, currency conversion, language and destination-specific targeting.
Value Delivered
Accor’s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets – minimizing wastage and reducing CPA by 53%.
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