Smile Generation built a seamless collaboration between media and creative, building a robust pipeline for the future – increasing lead generation by 84%, at a 87% reduction in cost-per-lead.

Les Mills

Delivering Tangible Business Growth

Adaptive Automation, Generative Growth, Rapid Results

APAC

Retail

570%

Growth in New Customers

111%

Increase in View Rate

61%

Increase in ROI

Delivered true channel attribution & identified new areas of opportunity for increased revenue opportunities

Marks & Spencer

Increasing Market Expansion

Generative Growth

Retail

477%

Increase in ROAS

M&S developed a range of separate strategies and approaches geared for success – delivering a 477% increase in ROAS, with maximized performance across 34 target markets.

Gruppo UNA

Delivering Personalization & Flexibility at Scale

Adaptive Automation

Italy

Hospitality

64%

Increase in ROAS Across (Italy)

70%

Increase in ROAS Across (UK)

269%

Increase in ROAS Across (US)

Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.

Worten

Increasing Efficiency with Machine Learning

Adaptive Automation

Southern Europe

Computer / Technology

10x

Spike in Conversion Rates

Increase in ROAS

80%

Drop in Cost Per Acquisition

Aligning themselves with the strategic needs of the business, Worten harnessed machine learning – delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a 3x increase in ROAS. Our approach delivered a 10x spike in conversion rates – and a 5x increase versus Worten’s initial POC. Cost per acquisition (CPA) also saw an 80% drop (3x lower than POC) – while ROAS grew three-fold.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial

191%

Increase in Lead Form Conversions

343%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

L’Oreal

Pushing Personalization with Seamless Creative

Global | Rapid Growth | Beauty / Health / Pharma

193%

increase in the number of customers completing the skin diagnostic.

By combining a GEO-location DCO strategy with Seamless Creative (Incubeta’s bespoke ad personalization platform) we provided L’Oréal with the benefits of dynamic creative strategies and smart-localization, ultimately improving their customer journey with a focus on targeted insights and relevant product information.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial

191%

Increase in Lead Form Conversions

191%

Increase in Lead Form Conversions

209%

Increase in PMax Campaigns Conversions

Subtitle

Case Study Archive

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Solution

Industry

Market

The Outperform Impact

Driving Personalization with AI

Delivering National Excellence & Efficiency

Delivering Tangible Business Growth

Increasing Market Expansion

Delivering Personalization & Flexibility at Scale

Increasing Efficiency with Machine Learning

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

Pushing Personalization with Seamless Creative

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

Case Study Archive

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