Success stories

The Outperform Impact

CarParts.com

Establishing True Channel Attribution

Adaptive Automation

Automotive

43%

Higher ROI than other channels on average

CarParts.com were able to establish the true impact of their core marketing channels against business KPIs.

Superdrug

Delivering Incrementality with Machine Learning

Adaptive Automation

Beauty / Health / Pharma

£53.3k

Incremental Return from Total Search

+102%

Higher Total ROAS

Superdrug built a complete and holistic understanding of all activity – driving channel performance and delivering ROI. Overall they saw a £53.3k incremental return from total search, a 102% increase in total ROAS, and a 50% decrease in CPCs. Utilizing our bespoke search management platform, Seamless Search we delivered -50% Lower CPC’s with a minimal disruption to CTR.

L'Oréal

Aligning Global Agency Structure

Generative Growth

Global

Beauty / Health / Pharma

175%

Increase in Market Adoption

85%

Task Adoption Rate

L’Oréal executed a global approach to governance – establishing clear roles and responsibilities for every business unit or agency partner, ensuring mutual support and contribution to organizational success. As a result, L’Oréal saw a 175% increase in market adoption – scaling across 19 markets in just 12 months, with a 85% Task Adoption rate.

Les Mills

Increasing Customer Acquisition

Rapid Results

APAC

Retail

570%

Growth in New Customers

80%

Uplift in Brand Search

31%

Lift in Conversions

By harnessing machine learning, Les Mills saw a a 30% uplift in brand awareness, 80% uplift in brand search, 31% lift in conversion and a 570% increase in customer acquisition YoY. The results of these studies convinced Les Mills to scale its Video and Display strategy further, priming the brand for future success on digital platforms.

Death Wish Coffee

Increasing Data Visibility

Rapid Results

Food / Beverage

Total

Data Unification

Recognizing the value that data unification can deliver, Death Wish Coffee built a single source of truth; aggregating all data, from all channels, under one management system. This allowed Death Wish Coffee to streamline data analysis, and use the insights for future marketing and financial planning decisions.

Sanlam

Leveraging the Full Funnel

Rapid Results

South Africa

Finance

191%

Increase in Total Lead Form Conversions

343%

Increase in PMax Conversions

Realizing that evolving privacy regulations and browser restrictions were impacting their measurement accuracy Sanlam implemented a solution that allowed them to refine conversion measurement while respecting user consent preferences.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial

191%

Increase in Lead Form Conversions

343%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

L’Oreal

Pushing Personalization with Seamless Creative

Global | Rapid Growth | Beauty / Health / Pharma

193%

increase in the number of customers completing the skin diagnostic.

By combining a GEO-location DCO strategy with Seamless Creative (Incubeta’s bespoke ad personalization platform) we provided L’Oréal with the benefits of dynamic creative strategies and smart-localization, ultimately improving their customer journey with a focus on targeted insights and relevant product information.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial

191%

Increase in Lead Form Conversions

191%

Increase in Lead Form Conversions

209%

Increase in PMax Campaigns Conversions

Subtitle

Case Study Archive

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Solution

Industry

Market

The Outperform Impact

Establishing True Channel Attribution

Delivering Incrementality with Machine Learning

Aligning Global Agency Structure

Increasing Customer Acquisition

Increasing Data Visibility

Leveraging the Full Funnel

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

Pushing Personalization with Seamless Creative

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

Case Study Archive

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