Welcome to The Digital Edge: Advice Line. While our main show explores the big picture, this is where we zoom in. We’re here to give you concise, focused answers to your specific questions on marketing, tech, and strategy.
In this Advice Line episode of The Digital Edge with Andy Arnett, we dive into essential best practices for brands navigating the evolving landscape of Google and ChatGPT. Andy shares key insights on how the fundamentals of building trust and authority remain crucial, and why E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is still at the core of Google’s algorithms.
Whether you’re a marketer, business leader, or digital enthusiast, this series is your guide to staying ahead in the ever-evolving digital landscape.
Speakers: Host: Lisa Morton, Global Marketing Director, Incubeta Guest: Andy Arnett, Head of Search, Incubeta UK