Driving Amazon Growth for Tony's Chocolonely Becoming a Best Seller


A so-called ‘challenger brand’ in the UK, Tony’s Chocolonely approached Incubeta Maze-One to help them compete against other well-known and established chocolate brands on Amazon Marketplace. Our objective was simple; convey their messaging and brand mission through beautiful, curated content on Tony’s Chocolonely’s Amazon vendor account.


Our process was divided into a number of different steps. Firstly, we took over Tony’s Chocolonely’s UK Amazon vendor account – building out their seller account and optimizing the content for each of their products. From here we optimized their Amazon brand store and applied for a Climate Pledge Friendly Badge for each and every product being sold on Amazon. We then expanded  Tony’s Chocolonely’s advertising strategy – making the most of the platform’s capabilities to drive awareness, visibility and growth for the brand.

Launched in September 2020, Incubeta Maze-One increased Tony’s Chocolonely’s visibility so significantly that within a few months they became a best-seller across the entire grocery category on Amazon UK. Ranking in first place for ‘chocolate blocks’ and ‘chocolate bars’ and in the top ten for groceries. Our work also drove a 78% increase in sales in the run up to Valentine’s Day 2021.

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