CHALLENGE OVERCOME
Eden Viaggi successfully launched a new campaign to boost awareness and brand consideration ahead of the summer peak season.
APPROACH TAKEN
Partnering with Incubeta, Eden Viaggi strategically combined different advertising channels, using GMP to offer a cohesive approach to managing and optimizing campaigns – placing an emphasis on frequency management to reduce media waste and overexposure.
VALUE DELIVERED
By leveraging a combination of media types Eden Viaggi achieved a 15.3% increase in reach while optimizing efficiency, resulting in 15.3% media savings.
