EMEA / Industry Insight

Shopping Free Once Again!

In a piece last July, I explored how Google was returning to an old system through its Comparison Shopping Services platform. Those with a few years of digital experience will likely see the striking resemblance between European CSS click-throughs and the lost world of bridging pages between Google and merchant websites. Now, Google seems to be making a return to 2012 with the return of free shopping listings – not seen on the platform in 8 years. 

Mexico / Industry Insight

The Great Ones Move to D2C Omnichannel

Currently, digital media is gaining popularity, some of the most recognized brands are creating their native e-commerce to offer products online and give the consumer the option to get the product they want from the comfort of their home. This is generating a change in the distribution chain, becoming a D2C (direct to consumer) channel, which enables the consumer one more option to reach the product and helps the brand directly understand the needs of its consumers. To be able to exemplify what this is about, we present 3 brands that are making changes to speak to their customers directly, through their respective e-commerce.

Mexico / Industry Insight

Advertising on YouTube vs. TV in Numbers

The world is not what it used to be. In 2009, open TV dominated consumer time with 119 minutes a day; in 2016, with internet penetration of nearly half the population, internet users spend 136 minutes a day on the internet, 46 minutes more than in open TV and only 2 minutes less than on cable television.
Mexico / Industry Insight

GTM Best Practices for Enhanced E-commerce

Thinking about implementing Google Tag Manager(GTM) to measure your online business? Before you start we recommend reading this guide that will be very useful to know the best way to proceed with the implementation before you call the IT team.

Mexico / Industry Insight

Red506: Data + Transformation

We are definitely a mobile society, so much so that we could modify the Maslow pyramid of basic human needs like this:

Mexico / Industry Insight

RegEx Look up tables in Google Analytics

We tell you what they are, how they work, and what regular expression tables are used for in Google Analytics, also known as RegEx lookup tables.

Mexico / Industry Insight

UTEL Case Study at Think with Google

Our client, the online Mexican university UTEL intends to capitalize on the democratizing power of the Internet with the aim of facilitating access to university education for a greater number of people. With the aim of inspiring and helping companies that use its business tools to meet their objectives,   Think with Google  addressed our success story with UTEL University and the use of the recently launched AdWords “Similar Audiences” functionality. 

Mexico / Industry Insight

Humanizing Artificial Intelligence (AI)

We live in a fast-moving world, surrounded by technology that helps us make our lives easier. However, that is not all, to survive in a digital world you have to stand out and know how to take advantage of these technologies.

EMEA / Media / Work & Awards

Webinar Wrap Up: The Feed Maturity Pyramid

Our third webinar in Incubeta’s Virtual Learning Series saw Fred Maude, Head of Product Development, provide insights into Feed Management best practices and the Feed Maturity Pyramid. Offering actionable guidance and an overview of each maturity stage, Fred’s session is a fantastic introduction into the world of feed maturity.