We build growth through knowledge
Upgrade Your Growth with Barbara Wentzel – Head of Global Media at Beiersdorf AG26th April 2021 – 2 Minutes 30 Seconds watch time
Founded in the late 19th Century, Beiersdorf is a German multinational company that, despite its prevalence in the skincare industry, is a relatively unknown entity. Paul Beiersdorf, a pharmacist in the 1880’s, founded the company when he registered a patent for the first adhesive plaster in Hamburg in 1882.
Event Wrap Up: Personalized Video for Impactful Creative29th April 2021 – 5 Minutes 45 Seconds watch time
Engaging consumers in today’s digital landscape requires more relevance than ever before — and brands need to work harder to stand out. Personalized video is an emerging category that takes current video formats and adds customization at scale, making the content relevant to the audience and their interests.
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