Google has recently announced that they’re scrapping the deprecation of third party cookies on Chrome, planning to roll out a new and updated solution that ‘elevates user choice’ allowing people to make an informed choice across their web browsing (that users will be able to adjust at any time).
Operating for over 20 years, we are all too familiar with the core ingredients of our success and growth as a brand – our people. An international team of experts across marketing technology, data, media and creative, our people are the true contributors to our growth, and continue to be the driving force behind Incubeta.
There was a time when the Google brand epitomized online search, streamlining the information-gathering process to be incredibly effortless. Remember when we used to say, ‘I’ll just Google it’? How times have changed.
Launching on the app in 2022, TikTok Shop has become a driving force in reshaping how brands connect with audiences. Over 30% of daily users and 29% of weekly users have used the ecommerce feature – making TikTok a ‘powerhouse platform’ for advertisers to tap into. But with such a dynamic temperament, profiting from TikTok can be easier said than done…
According to Don Draper, advertising is based on one thing: happiness. That lesson still holds true even with the advent of addressable media, data science, adtech, martech, and now GenAI. We advertisers still strive to make our clients and their customers happy using advertising to inform, delight, entertain, and ultimately capture more market share. But this happiness is no longer led by martini-fueled lunches and swag; it’s based entirely off of data.
Learn More About Incubeta’s Growth
Following on from our recent acquisition of Persuasion Technologies, we’re delighted to be welcoming Tim Weller to Incubeta as non-executive chairman. Tim has been appointed to support Incubeta’s growth, due to an increase in client success and the evolving digital marketing landscape.
With offices around the world, we can build a team perfect for your needs.
