The awards are known for recognizing, celebrating, and rewarding the contribution that Biddable makes to the marketing industry and we’re delighted to have been crowned a 2021 winner. 

As one of the biggest Health and Beauty retailers in the UK, Superdrug stock hundreds of brands within a crowded market. With increased competition over ad space, Superdrug tasked Incubeta with increasing their market share and visibility across multiple key categories, whilst continuing to use Paid Search as a performance-driven channel. To achieve this we deviated from the standard Google Shopping set-up, and ended up driving a 48% increase in traffic and 63% increase in conversion rate. Be sure to check out the full case study here: Optimizing Google Shopping –Getting Competitive with Superdrug.

We’re also thrilled to be finalists in the following categories:

• Best Use of Data: Incubeta & Laithwaite’s Wine – (Pub) Crawling Amazon for Laithwaites Success
• Shopping Ads Campaign of the Year: Incubeta Groundswell & Donaghy Bros – Maximizing Profit via Google Shopping
• Retail Campaign of the Year: Incubeta Groundswell & Donaghy Bros – Maximizing Profit via Google Shopping

A huge congratulations, and virtual cheers to the teams who worked tirelessly on these campaigns, and all the other fantastic brands and agencies who took home awards last night. What a way to end the week!

To view the full list of winners click here.