Building our Family

2022 was a year of unprecedented growth for Incubeta. We were thrilled to welcome Bruce Clay MENA and Extendo to the Incubeta family, as well as opening an office in Saudi Arabia, adding new services and regions to our ever-expanding global portfolio.

On top of this, in November a majority stake in Incubeta was acquired by global investment firm, Carlyle. Allowing us to accelerate our international growth plan, develop our existing suite of services markets, and ultimately allowing us to better serve our clients.

And the Oscar goes to…

This year saw Incubeta take home multiple awards across the globe, recognizing our work with clients and partners, as well as our business culture. A highlight for us was when we took home a win at the Google Premier Partner Awards 2022 in the category of App Growth, as well as winning Global Agency of the Year at the Global Performance Marketing Awards 2022. 

A Turn of Events 

2022 saw us host over 20 events across 5 continents, including our ‘Ecommerce’ event which was held at our new offices in Amsterdam, as well as our global content series ‘A Moment at Cannes’ in which we gave our followers an insider’s look at the international creative festival. 

Our most recent global event, ‘Tomorrow’s World’ was hosted at the Google offices in London which was attended by over 120 industry professionals.

Celebrating 20 Years In Partnership with Google 

2022 marks Incubeta’s 20th year in partnership with Google, making us Google’s longest serving marketing partner. We’re proud to have over 250 in-house specialists and to be one of only four global Sales Partners for GMP. 

The Incubeta Influencer Initiative

Earlier this year we selected five of our staff to carry our Incubeta Icon to each of our offices: meeting our amazing employees, touring the Incubeta offices and exploring the diverse and vibrant cities that our staff call home. The icon has officially finished its journey and we look back on this worldwide initiative.

Sharing our Knowledge

We always enjoy sharing our expertise with others and this year has been no exception. In addition to producing a large number of industry insight blogs, and our video content series ‘3 Minutes of Digital’, we took a deep-dive into some of our favorite topics in our ever-popular whitepapers, including:

Gearing Your Strategy for Ecommerce Success: A step-by-step guide on building a successful ecommerce business.

Understanding Google Analytics 4: A step-by-step guide that tells you everything you need to know about Google Analytics 4

Tomorrow’s World – Living With 1st Party Data: A whitepaper that explores the future of digital advertising, and how advertisers can grow in an online environment reliant on first-party data

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Looking Forward to 2023

With 2023 fast approaching, we presented a survey to our team of digital specialists and leaders to gauge their opinions and thoughts on future trends for the coming year. From this survey we have created a new digital whitepaper ‘Incubeta Predicts: Key Digital Forecasts & Considerations for 2023’, a must-read for marketers looking to make the most out of the opportunities presented next year.