Hudson joins Incubeta from global digital marketing agency, Jellyfish, where he served as Vice President of Creative. Prior to Jellyfish, Hudson spent a decade at AOL as Senior Creative Director, managing a cross-disciplinary team focused on creating impactful ad experiences for some of the most prominent advertisers in the world. Additionally, he served as Chair of the IAB’s HTML5 Working Group, spearheading an industry-wide group of experts to work collaboratively and establish standardized HTML5 Advertising Best Practices. Leveraging over two decades of experience, Hudson’s strategic ability will be essential in furthering Incubeta’s solid foundation of customer success.

“Cory’s ability to push boundaries that drive innovation for brands and inspire consumers will help us achieve a new level of quality in our creative work,” said Kevin Buerger, CEO of Incubeta US. “Incubeta has doubled in both size and profitability over the past year and a half. With Cory’s vision for driving performance through creative excellence and testing, we can now take our creative offering to the next level.”

Hudson brings a deep well of experience in creative leadership. He has worked with some of the industry’s most recognizable agencies, led a certified partner relationship with both Google and YouTube, and delivered compelling digital experiences. With Incubeta, Hudson will oversee all creative initiatives and introduce new products and services that solve real-world challenges for clients.

“I’m excited to join an agency that shares my core values and client-focused approach to creative,” said Hudson. “I was drawn to Incubeta’s consistency in delivering client results and the company’s willingness to test new strategies and technologies in pursuit of even higher-end outcomes for clients. I look forward to experimenting with new technologies, like generative AI, to make even more of a meaningful impact for clients.”