What advice would you give to women looking to build a career in digital?

Natalie: Be open. Be curious. Find people around you who work in the industry and ask questions. 

Lisa: Really educate yourself on what part of digital you want to pursue, because there are so many different sectors you can get into. You can do this through internships and by networking with other women in the same industry. 

Amy: I think the most important thing is to be yourself. Have empathy with other people. Get your ideas across. Collaborate with others. 

Zaida: Be resilient and persistent. You will face challenges along the way but just keep pushing forward. 

What inspired you to pursue a career in digital? 

Amy: One of the beautiful things about this industry is that you can continue to change, adapt and jump into different areas, if you’re open and willing to learn. The fact that I can continue to shift roles, learn new skills and adapt is interesting and motivating.

Neli: I never stand still and this is why I do the best in more dynamic industries where the only constant is change.

Mónica: The data, definitely the possibility to measure everything that happens to connect with people and brands in a very precise way and under a data-driven strategy. I love it!

Meg: I’m really attracted to industries that are creative, innovative and really respect differences of opinion – of who you are and the role you play in the organization. 

Are there any digital trends or innovations that you find interesting or exciting?

Elba: AI is completely revolutionizing how data is obtained, analyzed, and utilized. It allows us to better understand our consumers and tailor our marketing strategies accordingly.

Natalie: I think a very hot topic at the moment is anything around first-party data and machine learning. I think these topics will really change our landscape in the future. 

Neli: I’m actually quite a big fan of data power strategies and how they can actually engage the customer in a more meaningful way. So I can’t wait to see how the industry evolves in this direction and how this impacts businesses. 

Lisa: I find influencer marketing the most exciting. I’m excited to see how it evolves.

What challenges have you faced as a woman in this industry and how have you overcome them?

Zaida: Being underestimated. I have been able to overcome that by breaking and resetting expectations as a competent and confident female. 

Lisa: I struggled with speaking up in meetings with ideas that I have. And talking to other women in industry I was able to see that they struggled with this too. Through sharing these experiences I was able to see that I wasn’t alone. Having this reassurance built my confidence.

How do you believe this industry can continue to empower and support women?

Natalie: I really believe in mentorship. I had a few female mentors throughout my career and I learned lots from them. So I would really recommend businesses supporting  mentorship programs. 

Neli: I believe fair parental leave is the best way to support women coming back to the workplace following such a big event in their lives.

Mónica: We need more women in this industry, and female leaders who will continue to support other women so that they can continue to develop, grow and have strategic positions.

Elba: What I hope for is that in selection and promotion criteria, any candidate is valued based on their experience and merit, regardless of gender.

Meg: Creating spaces for men and women to connect. I think it’s important to highlight that sometimes we don’t understand what it feels like to be the other. Businesses should look to create a safe space to be able to call out the situation, challenge perceptions and give people the opportunity to be themself. 

Want to learn more about career opportunities at Incubeta? Check out our careers page.