Unlocking ROI: The Power of Attribution, Incrementality & MMM

Whether you're looking to enhance your marketing strategies, optimize budget allocation, or stay ahead of emerging trends, this event provides the tools and knowledge to succeed in this competitive landscape. Join us as we unpack valuable insights from industry experts and network with peers facing similar challenges.

Nov 28

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2 Hours

Free

Google Europaallee, Switzerland.

Accurately measuring marketing performance is more challenging than ever in today’s complex landscape. Traditional attribution methods often fall short, leading to missed opportunities. This event will explore how a comprehensive, data-driven approach—integrating Attribution, Incrementality, and Marketing Mix Modeling (MMM)—can provide a clearer understanding of marketing ROI and help optimize strategies for growth.

Tailored for senior marketing and data leaders, this session delivers actionable insights to improve decision-making, optimize budget allocation, and stay ahead of emerging trends like AI and machine learning.

Key Takeaways

Understand the limitations of traditional attribution models and how multi-touch attribution can reveal a fuller view of the customer journey.
Learn how incrementality testing measures the true causal impact of your marketing campaigns.
Explore how Marketing Mix Modeling (MMM) provides a holistic view across channels and informs long-term strategic planning.
Discover how integrating these three models will improve insights and boost your marketing ROI.
Get ahead of trends in marketing measurement, including the role of AI and machine learning.

You don’t want to miss this! Register now and join us in-person at the Google Office Europaallee, Switzerland.