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Incubeta Drives AI Performance with Early Adoption of Gemini for Google Workspace

We’re thrilled to announce the successful implementation of Gemini for Google Workspace, allowing us to harness the transformative power of Generative AI (Gen AI) across Incubeta.

Rob Ratcliffe

We’ve leveraged Gemini for Google Workspace to enhance productivity, streamline workflows, and unlock new levels of creativity across various teams, including client delivery – benefitting from the platform’s versatility and ease of use. A company-wide trial and internal knowledge-sharing initiatives allowed for rapid adoption across the business. Key benefits have included:

  • Increased Efficiency: Gemini’s AI-powered tools, such as Help Me Write and Gemini Search, have significantly reduced time spent on tasks like client prep time, email and document creation, and market research, allowing employees to focus on higher-value activities. 
  • Enhanced Creativity: Gemini has empowered Incubeta’s teams to explore new creative possibilities, generating innovative marketing campaigns and delivering more impactful results for clients by driving production time down from days to minutes.
  • Improved Collaboration: Gemini has helped to foster a more collaborative environment, enabling teams to share knowledge and insights more effectively.
  • Streamlined Reporting and Insights:  Incubeta is using Gemini to curate proactive, conversational, and context-driven insights for its clients, resulting in up to 50% ROI improvement for short-term campaigns. 

“Gemini has revolutionized the way we work,” says Rob Ratcliffe, Incubeta’s Group CIO. “From our development teams streamlining code refinements to our client teams automating mundane tasks, Gemini has freed up valuable time and resources, allowing us to focus on delivering exceptional results for our clients. Gemini has not only saved us time but has also unlocked creativity, offering new opportunities for teams to experiment with image curation, ad copy generation, and the ability to think about client campaigns with a fresh perspective,” adds Rob.

“Incubeta’s success with Gemini for Google Workspace is a testament to the platform’s ability to empower businesses with AI,” says Justin Anderson, Director, Google Workspace UK/I, Google Cloud. “By embracing Gemini’s capabilities, Incubeta is enhancing productivity, streamlining workflows, and fostering a culture of innovation. We’re excited to see how Gemini continues to help Incubeta deliver exceptional value to their clients and achieve their business goals.”

Incubeta’s successful implementation of Gemini for Workspace underscores the growing importance of deploying Gen AI in the modern workplace. And we’re proud to be paving the way in demonstrating the tangible benefits for businesses seeking to boost productivity, spark innovation, and accelerate growth.

To learn more about how you can use AI to enhance business growth and productivity, download our latest whitepaper – Investments for Marketing Profitability.

 

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