Challenge Overcome
Asics were able to leverage engaging video content, precise audience targeting, and audience-aligned storytelling, to prove that authentic, resonant content drives both reach and results.
Approach Taken
Asics leveraged high quality, localized videos, alongside posts that aligned with audience preferences to capture attention and demonstrate consumer-centricity – delivering improved effectiveness and engagement.
Value Delivered
Asics saw a 478% increase in plays (579K+ in total), alongside 13.8K new followers, 167% rise in engagements and a 352% increase in impressions (805.8K+ in total).
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