This recent enhancement comes as a result of Incubeta securing a Google Analytics partner and reseller certification – a highly coveted and infrequently awarded certification due to the decidedly competitive and saturated partner ecosystem, and an increasingly stringent review process. 

Building on our 19-year partnership with Google, we have strengthened our status within the digital advertising ecosystem as a Google full-stack partner and have secured our place as one of only four global GMP partners.

Zoe Hall, Incubeta US’s Managing Director of AdTech and Measurement Solutions shared her thoughts: “We’re thrilled to have built an outstanding partnership with Google over the past two decades. Our continued investment into our relationship with Google, combined with our genuine belief in the capabilities of their tech and our commitment to leveraging it for our clients has afforded us entry into an elite group of leading digital companies who are full-stack certified partners. GA was our missing piece but, more than this, it truly is the cornerstone of GMP.” 

“Our recent certification will only further enhance our ability to boost our clients’ growth, optimize their efficacy, and ensure that all business decisions, customer activations, and allocation of spend are data-driven and built upon reliable, privacy-safe, 1P data. Beyond this, as one part of a very strong global organization, it’s nice to finally complete the [GMP] circle and further strengthen our ability to seamlessly and cohesively service multiple markets.”

Lars Lehne, Group CEO at Incubeta added: “This certification marks a new beginning for Incubeta as we continue to build our partnerships and grow into new markets. But we’re not complacent. As a validated partner of Google we hold a unique responsibility to uphold our commitments to our clients and to Google in offering leading engagement across the stack. As one of only four global GMP partners, Incubeta aims to further accelerate the digital performance of our clients globally. We have some big shoes to fill but we’re excited about what we can do now with our shining new status to guide us towards new challenges and adventures.”

For more information on what this certification means, get in touch today!