Driving International Sales Going International with Luisaviaroma

Client
Luisaviaroma
Industry
Retail
Solutions

Performance Media
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Increase in Revenue

100%

In 2004, Luisaviaroma broke into the American, Canadian, English, German, Spanish, French and Russian markets. In addition to their expansion into Europe, they wanted to further drive international online sales with paid search on a performance model. Not only did we drive substantial revenue, but the 35+ territories Incubeta identified through our technology, accounted for 47% of all current revenue.

Insights

Prestigious luxury brand Luisaviaroma have a long established history on the Italian fashion scene, with the company selling designer clothing and accessories for over 90 years.

Luisaviaroma wanted to expand their reach globally and tasked Incubeta with driving international sales across new territories.

Strategy

Incubeta went live in six markets on Bing (America, Canada, United Kingdom, France & Germany) & on Yandex in Russia

Using our proprietary technology, Stellar, we identified over 35 further top territories lacking exposure, and pinpointed areas with language gaps within the Google search space.

We approached Luisaviaroma with this market analysis, and after approval began covering these 35+ territories on Google. We were then able to transfer our learnings from Google to Bing improving campaign performance & revenue.