CHALLENGE OVERCOME
Dolce Gabbana faced increasing pressure on its paid media strategy as the luxury market began to slow and digital resellers fragmented pricing, putting profitability and brand equity at risk. The brand needed to protect its premium positioning while continuing to drive measurable sales growth.
APPROACH TAKEN
Partnering with Incubeta, Dolce Gabbana adopted a data-driven paid media strategy. Pure Brand campaigns were shifted to a performance-focused Target ROAS bidding model to ensure profitability, while Performance Max campaigns were restructured by product type enabling more precise audience targeting and activation of products with limited historical data.
VALUE DELIVERED
By redefining its paid media structure and bidding strategy, Dolce Gabbana improved control over performance and profitability, mitigating reseller pressure while supporting sustainable sales growth without compromising brand equity.
