ESSILORLUXOTTICA

Improving Reporting Efficiency with GMP

70%

reduction in reporting time

data products developed per brand

10+

platforms integrated for each brand

About Case Study

Industry

Eyewear & Optics

Market

Italy

Approach

Rapid Results

Capabilities

CHALLENGE OVERCOME

EssilorLuxottica were able to build an accurate and scalable reporting infrastructure to enhance insight efficiency across the business.

APPROACH TAKEN

Partnering with Incubeta, EssilorLuxottica built a centralized data infrastructure. This enabled data reconciliation and aggregation across multiple channels, incorporating business insights from media activity naming conventions and match tables.

VALUE DELIVERED

By harnessing the power of GMP, EssilorLuxottica achieved a 70% decrease in reporting time, while developing 5 data products per brand and integrating data from 10+ platforms per brand.

MORE CASE STUDIES

Related Work

Adaptive Automation

TeamSystem Group

Enriching GA4 with Business Data

TeamSystem Group were able to ensure consistent data collection across their key websites ahead of the deprecation of Universal Analytics.

Continente

Increasing ROAS with Google Precision Optimization

Continente unlocked category-level performance visibility through granular conversion tracking, driving a 7x increase in ROAS on priority products.

Adaptive Automation

Gruppo UNA

Delivering Personalization & Flexibility at Scale

Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs.

Optimized by Optimole