CHALLENGE OVERCOME
EssilorLuxottica were able to build an accurate and scalable reporting infrastructure to enhance insight efficiency across the business.
APPROACH TAKEN
Partnering with Incubeta, EssilorLuxottica built a centralized data infrastructure. This enabled data reconciliation and aggregation across multiple channels, incorporating business insights from media activity naming conventions and match tables.
VALUE DELIVERED
By harnessing the power of GMP, EssilorLuxottica achieved a 70% decrease in reporting time, while developing 5 data products per brand and integrating data from 10+ platforms per brand.
