ESSILORLUXOTTICA

Improving Reporting Efficiency with GMP

70%
reduction in reporting time
5
data products developed per brand
10+
platforms integrated for each brand

About Case Study

Industry
Eyewear & Optics
Market
Italy
Approach
Rapid Results
Capabilities

CHALLENGE OVERCOME

EssilorLuxottica were able to build an accurate and scalable reporting infrastructure to enhance insight efficiency across the business.

APPROACH TAKEN

Partnering with Incubeta, EssilorLuxottica built a centralized data infrastructure. This enabled data reconciliation and aggregation across multiple channels, incorporating business insights from media activity naming conventions and match tables.

VALUE DELIVERED

By harnessing the power of GMP, EssilorLuxottica achieved a 70% decrease in reporting time, while developing 5 data products per brand and integrating data from 10+ platforms per brand.

Ready to connect?

Achieve your marketing milestones.

MORE CASE STUDIES

Related Work​

Generative Growth

Best&Less

Building Confidence to Scale Media Profitably

Best&Less developed a measurement roadmap focused on validating media incrementality and uncovering profitable growth opportunities.
case_study_incubeta_accor_building

Adaptive Automation

Accor

Utilizing Personalization to Scale Growth

Accor’s unique AI-powered creative delivery scaled personalized content efficiently across 100+ markets. From one modular template, they scaled creative production to thousands of personalized, geolocalized assets – minimizing wastage and

Adaptive Automation

Worten

Increasing Efficiency with Machine Learning

Aligning themselves with the strategic needs of the business, Worten harnessed machine learning – delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a
Optimized by Optimole