For CarParts.com, Incubeta Joystick had the opportunity to create a custom animated video for its first official paid social campaign as part of the launch of its new branding initiative, highlighting its driver-first mindset.

From start to finish, Incubeta Joystick concepted, scripted, illustrated, and animated this 30-second YouTube TrueView for Action ad, complete with sound design and voice over. A shorter non-skippable 6-second bumper video, and reformatted social videos for Facebook and Instagram were also created as part of their campaign.