Stronger Measurement for Better Marketing
![](https://incubeta.com/wp-content/uploads/2023/11/dad3a0c1-google-event-website-banner.png)
Stronger Measurement for Better Marketing
Feb 7
4 Hours
Free
London
Join us on February 7, at Google’s HQ in Kings Cross – London, for the joined Incubeta x Google event – “Stronger Measurement for Better Marketing.“
Ignite your passion for analytics as we navigate the changing privacy landscape, spotlight Google Analytics 4, and dive into client stories and cutting-edge tools.
Content Lineup
Incubeta will set the stage with insights into how to run successful marketing in today’s evolving data and privacy landscape. A Google Global Product Lead will then provide an exclusive update on Google Analytics 4.
Prepare for real-world impact as client case studies unveil the advantages of server-side tracking and demystify the activation of first-party data with Soteria, shedding light on its capabilities for enhanced analytics.
In the final speaker session, we will explore future trends and innovations and offer a glimpse into emerging technologies and data-driven strategies that are transforming the landscape of marketing analytics.
Workshops
We’ll wrap up the day with interactive roundtable discussions led by Incubeta experts, delving into common challenges and Next-Generation Analytics topics. This is your chance to connect, network, and brainstorm with industry experts, shaping the future of marketing analytics.
Agenda
- 2:30PM Opening Note (by Kate Jervis – Incubeta)
- 2:50PM GA4 Product Update (by Alice Crawley – Google)
- 3:10PM Client Case Study: Moving Server-Side (by Jimmy Santangeli – Incubeta & Brand *TBC soon)
- 3:30 – 3:45PM – Break
- 3:45PM Activation of 1PD through Soteria (by Jimmy Santangeli & Merel van Steen – Incubeta, & Brand *TBC soon)
- 4:05PM Next Gen Analytics (by Incubeta & Google)
- 4:30PM Roundtable discussions
- 5-7PM Networking – Drinks & Nibbles
We’ll make sure to keep you entertained with refreshments, delicious bites, and exciting giveaways.
Please note, registrations to attend live have now closed.
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- Validation of Professional Affiliation:
- Seniority Criteria
Speakers
![](https://incubeta.com/wp-content/uploads/2023/11/25dafea6-kate-j.png)
Kate Jervis
![](https://incubeta.com/wp-content/uploads/2023/11/3485f029-alice-1.png)
Alice Crawley
![](https://incubeta.com/wp-content/uploads/2023/11/e15a882d-jimmy.png)
Jimmy Santangeli
![](https://incubeta.com/wp-content/uploads/2023/11/1c6bbee2-merel.png)
Merel van Steen
![](https://incubeta.com/wp-content/uploads/2023/11/ca3b6772-max-f.png)
Max Flajsner
![](https://incubeta.com/wp-content/uploads/2023/11/3aced6a3-alex-w.png)
Alex Sneddon-Wilkins
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