The Search for Total Search

The Search for Total Search

Lessons from Machine Learning on Incrementality

Jun 7

45 minutes


Total Search = (Your Paid Revenue + Your Organic Revenue) – the paid cost.

Join us for our upcoming webinar “The Search for Total Search: Lessons from Machine Learning on Incrementality” on the 7th June 2023 as we delve into the age-old questions of search and explore how machine learning can help answer them. We will tackle questions such as:

“How can I find a way to only spend money when it’s adding value?”

“Is search incrementality even possible?”

We know the existing approaches such as the Google and Scraping Methods just aren’t cutting it. That’s why we’re taking a bold step forward with our solution to leverage machine learning and bid to maximize incrementality.

Alongside the deep dive into our approach and review of our client’s success stories, we’ll be joined by Karen Luff, from Marks & Spencer, who will share the details of their journey in the search for total search, as a leading UK retailer.

Don’t miss out on this opportunity to gain cutting-edge insights that will transform the way you think about search marketing.

Register today to watch live or on demand. 

Please note – this event was originally scheduled for 2pm on the 24th of May and has been rescheduled. If you have already registered – a new calendar link will be shared with you. 


Keir Ifidon

Seamless Client Manager | Incubeta

Karen Luff

Paid Media Manager | Marks & Spencer

Max Flajsner

Global Director of Technology | Incubeta


{{ getDate(, details.time) }} {{ details.timezone }}

Thank you!

We’ll be in touch with you soon.