Tomorrow’s World: Daring To Lead

Tomorrow's World: Daring To Lead

Sep 20

2.5 Hours

Google St Giles St - London

Following the success of our 2022 edition, Incubeta’s Tomorrow’s World is back and this time we’re gearing up for a year of ‘daring to lead’ – helping you understand the challenges we all face, step up to the opportunities they present, and prepare your brand for change.


We’re not here to bang the same drum; we’re here to confront the brutal truth of what’s possible, achievable, and desperately needed. We’ll shine a light on some of the biggest elephants in the room our industry faces, hopefully inspiring you to be the leaders we need to action true transformation. 

Expect presentations & keynotes on the following topics:
  • Leading with Marketing
  • Leading Transparently
  • Leading with AI
  • Daring to Lead


  • 13:15  Registration & Refreshments
  • 14:00 Introduction; what Daring to Lead means
  • 14:10  Leading with Marketing 
  • 14:40 Leading Transparently
  • 15:10 – 15:35 Break & refreshments
  • 15:40 Leading with the robots involved – Keynote Speaker
  • 16:10  Daring to Lead – Keynote speaker
  • 17:00 – 20:00 Networking: drinks & canapes

Please note, registrations to attend live have now closed. We’ll be sure to share the replay link with anyone who can’t join us live.

Speaker Lineup

Andrew Turner

Managing Director at Incubeta UK | Event Host

Dr Anne-Marie Imafidon MBE

Keynote Speaker, President of the British Science Association, Author & Podcaster.

Henry Shevlin

Associate Director of the Leverhulme Centre for the Future of Intelligence at the University of Cambridge

Heana Thakur

Head of Performance Marketing at Matches Fashion

Gerald Breatnach

Head of Strategic Insights at Google

James Sleaford

Chief Growth Officer at Incubeta UK

Amy Norton

Growth Director at Incubeta UK

Damien Bennett

Global Director, Principal Consultant
  • Introduction
    Join us for the opening remark of Tomorrow's World: Daring to Lead, featuring Damien Bennett - Global Director and Principal Consultant at Incubeta. Discover what it truly means to dare to lead, as Damien explores historical examples of bold leaders who paved the way. Gain valuable insights into how this concept translates to the world of marketing leadership, setting the tone for an inspiring afternoon ahead.
  • Leading With Marketing
    Google & Incubeta
    Understand why marketing must be reimagining itself as a growth driver, not a cost center and the tools available to drive productivity and business success.
  • Leading Transparently
    Matches Fashion & Incubeta
    Discover how open communication about business operations and marketing campaigns is essential for building trust with your customers.
  • Leading with AI
    Henry Shevlin
    Gain valuable insights into harmoniously integrating AI in marketing with an ethical and human-centric approach. Dr Henry Shevlin is Associate Director of the Leverhulme Centre for the Future of Intelligence at the University of Cambridge. He obtained his Ph.D in Philosophy in 2016 at the CUNY Graduate Center, New York. He is an AI ethicist and philosopher of cognitive science who has written widely about emerging challenges in the design, deployment, and regulation of artificial systems. His work has appeared in major academic ethics, philosophy, and tech journals, and he has written for a number of popular publications including the LA Times, Aeon, and The New European.
  • Daring To Lead
    Dr Anne-Marie Imafidon
    At the age of 11, Dr Anne-Marie Imafidon passed her computing A-Level. By 20, she was one of the youngest to ever receive a Master’s Degree in Mathematics and Computer Science from the University of Oxford. A respected thought-leader in the tech space and trustee at the Institute for the Future of Work, Anne-Marie was awarded an MBE in 2017 for her work as a renowned champion and inspiration for women in the world of Science, Technology, Engineering and Mathematics (STEM). She is an international speaker, current President of the British Science Association, was voted the Most influential woman in tech in the UK in 2020, and hosts the hugely popular Women Tech Charge Podcast for the Evening Standard. Her latest book She’s in CTRL is available now.


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Thank you!

We’ll be in touch with you soon.