In this discussion, Tim Mitchell, the VP Growth North America at Incubeta discusses how to translate AI transformation into numbers a CFO will act on. He also argues why the CMO, not the CIO or CTO, is the right person to lead that conversation because of direct revenue impact
Guests: Tim Mitchell, VP Growth North America at Incubeta; Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.
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In this video, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry Incubeta works with: CMOs chasing “shiny object” solutions instead of first understanding their actual business challenges, and he unpacks why that’s the single biggest predictor of a failed AI rollout.