How Do You Justify AI Investment to a CFO Who Only Cares About Right Now?

In this discussion, Tim Mitchell, the VP Growth North America at Incubeta discusses how to translate AI transformation into numbers a CFO will act on. He also argues why the CMO, not the CIO or CTO, is the right person to lead that conversation because of direct revenue impact

Guests: Tim Mitchell, VP Growth North America at Incubeta; Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Discover More Insights

In this video, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry Incubeta works with: CMOs chasing “shiny object” solutions instead of first understanding their actual business challenges, and he unpacks why that’s the single biggest predictor of a failed AI rollout.

Condividi questo post

Entra Nel Nostro Mondo

Video correlati

Rimani aggiornato sulle idee, le innovazioni e i trend che plasmano il futuro del marketing. Dalle notizie di settore ai traguardi di Incubeta, scopri come continuiamo a fare ciò che sappiamo fare meglio.

15 Set 26

How Do You Justify AI Investment to a CFO Who Only Cares About Right Now?

In this discussion, Tim Mitchell, the VP Growth North America at Incubeta discusses how to translate AI transformation into numbers…

09 Set 26

WATCH: The Digital Edge S2 Ep.13 | The Future of Marketing at Tomorrow’s World AU with Mark Ritson

In this special edition of The Digital Edge podcast, renowned marketing expert Mark Ritson and Incubeta APAC CEO Lani Cummins…

01 Set 26

What’s the Biggest Mistake CMOs Make When Buying AI Marketing Tools?

In this video, Tim Mitchell, the VP Growth North America at Incubeta, discusses the pattern he sees across every industry…

Ottimizzato da Optimole