What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and the dot-com bust through SaaS, digital transformation, and today’s generative AI era, and explains Incubeta’s “digital twin” methodology for rebuilding organizations as AI-native businesses.

Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.

Hear More Thoughts from Jonathan Greene on The Digital Edge Podcast

Ready to connect?

Take the first step toward smarter, more profitable marketing.

Share this post

STEP INTO OUR WORLD

Related Videos

Stay connected to the ideas, innovations, and updates shaping the world of marketing. From industry news to Incubeta’s highlights, explore how we continue doing what we do best.

21 Aug 26

Why Are So Many Marketing Teams Struggling to Implement AI?

Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren’t technical — they’re behavioral. Organizations spent decades documenting…

19 Aug 26

The Digital Edge S2 Ep.12 | Future-Proofing Your Marketing Tech Stack with Adam Woods

In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Adam Woods, the Chief Product Officer at…

18 Aug 26

What Is the AI Activation Gap? (And How Do You Close It?)

Jonathan Greene defines the “AI activation gap”, the space between adopting AI tools and actually operationalizing AI across an organization…

Optimized by Optimole
Global / USA
Europe — West & Central
Europe — Southern
Latin America
Africa & Middle East
Asia Pacific