Global / Work & Awards
Global / Work & Awards
Incubeta Ignite – The Next Steps in Search
November started with somewhat of an SEO shakeup, as Google announced that, as of May 2021, Page Experience Signals would be included within the Search ranking process. If a site performs poorly or doesn’t comply with the new algorithm, then you can almost certainly expect to see some sort of downturn in Organic Google performance. The question that needs asking is, what does that mean for your Google Ranking and SEO strategy?
EMEA / Work & Awards
Selling Love at Christmas – INCUBETA X Lovehoney
The festive season is undoubtedly synonymous with love, joy and togetherness – themes that irrefutably recur every year within Christmas campaigns across the marketing industry. Whilst it’s a staple of many retailers to ‘sell love’ within their Christmas campaigns, how do you sell love at Christmas, when your brand bestseller might not necessarily be at the top of a typical stocking filler list? We asked just this to Christina Weaver, Senior Affiliate Marketing Executive at online adult retailer Lovehoney.
EMEA / Work & Awards
Fred Maude, UK Head of Product Development Shortlisted for Ad Tech Rising Star
It is with great pleasure that we announce that our Head of Product Development, Fred Maude has been shortlisted for the Ad Tech Rising Star Award (Global).
EMEA / Work & Awards
Luke Judge, UK & US CEO Shortlisted for Ad Tech Personality of the Year.
It is with great pleasure that we announce that our UK & US CEO, Luke Judge has been shortlisted for the Ad Tech Personality of the Year Award (Global).
EMEA / Work & Awards
Building Seamless Search – 5 Minutes with Paul Rauff, Head of Technology at Incubeta
Paid search advertising expenditure currently accounts for 55.3% of total digital media spend globally, and 72.7% of total digital media spend in the UK, yet the relationship between organic and paid search still remains complex. Until now, there has never been a way to see the true value of search and whilst there are many search tools that look at paid and organic search in isolation, there are few, if any that manage both search channels holistically.
EMEA / Work & Awards
Incubeta Wins at the DADI Awards
We are thrilled to announce our fifth award win this year , at the 2020 Drum Awards Digital Industries (DADIs) for our work with M&S International.
EMEA / Work & Awards