Creative Spotlight; Creating New Narratives with Law Partners
In the third instalment of our Incubeta ‘Creative Spotlight’ series – where we’re shining a light on some of our favorite creative builds, showcasing the numerous ways that creative can drive performance – we’ve got our ‘new narratives’ videos, which we built for personal injury law firm, Law Partners.
Law Partners wanted to create a new series of videos to run on YouTube but didn’t have the resources available to build a new campaign completely from scratch. The videos needed to discuss complex legal issues and the solutions that Law Partners can offer.
We developed a concept around the idea of creating new narratives by slicing together pieces of existing videos. These videos would leverage their “choose empathy” approach while explaining concepts like superannuation and total-permanent disability. We added text overlays, custom voice-over, and branded end cards to ensure each video had a cohesive branded feel. The videos were then reformatted for Law Partners to run on various social media platforms.
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